The Psychology Behind Mobile Budget FosteringRewards and incentives such as discount rates, cashback and commitment points can be effective motivators for mobile budget fostering. Nevertheless, the specific elements that drive mobile budget adoption are still a secret.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this

The Psychology Behind Mobile Budget FosteringRewards and benefits such as discounts, cashback and loyalty factors can be effective incentives for mobile purse adoption. Nonetheless, the specific aspects that drive mobile budget adoption are still a mystery.Utilizing the stimulus-organism-response (S-O-R) concept as a theoretical basis, this researc